Tikkurila's recently introduced Endangered Colors collection comprises nine unique paint colors, each symbolizing an endangered animal species, including the giant panda, Siberian tiger, and snowy owl. The new paints and their packaging are intentionally designed to be environmentally conscious. All the products within the Endangered Colors collection are low-emission, water-based paints, and they come in packaging made from recycled plastic.

Tikkurila is committed to upholding the values of quality, sustainability, and safety in their choice of raw materials and product development. This commitment extends across all aspects of their operations. Their overarching objective is to consistently minimize their environmental footprint by focusing on the advancement and promotion of water-based and low-emission paints.