The Paint & Paper Pure Flat Emulsion is a matte water-based emulsion paint known for its soft chalky finish. It distinguishes itself by being highly pigmented, resulting in a rich depth of color. This emulsion paint is recognized for having an exceptionally flat finish, providing a smooth and subdued appearance on surfaces.

One notable feature is its micro-porous nature, allowing the fabric of a building to breathe. This characteristic is beneficial for maintaining the breathability of walls and surfaces, contributing to the overall health and longevity of the building. The paint's formulation suggests a focus on both aesthetic appeal and functional considerations for the well-being of the underlying structure.